Why Do You Think They Do That? Consumer Elaboration in the Detection of Manipulative Intent and Its Consequences on Product Judgments

The research explores the effectiveness of consumer elaboration of marketers’ manipulative intent. Three empirical studies demonstrate that educating consumers about a deception tactic is not sufficient. To detect unfair manipulative intent, consumers must engage System 2 processing by elaborating on why it is being used in a product claim.



Citation:

Robert Madrigal, Catherine Armstrong-Soule, and Leslie Koppenhafer (2013) ,"Why Do You Think They Do That? Consumer Elaboration in the Detection of Manipulative Intent and Its Consequences on Product Judgments", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Robert Madrigal, University of Oregon, USA
Catherine Armstrong-Soule, University of Oregon, USA
Leslie Koppenhafer, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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