When the Right Is Not So Rigid: Political Ideology and Charitable Giving Revisited
This research offers a more nuanced understanding of the rigidity-of-the-right hypothesis. In three studies, we show that conservatives may align their donation decisions with the generosity of liberals, and hence increase their generosity when anticipating accountability to an audience of liberals with whom they share a salient common identity.
Citation:
Andrew Kaikati, Carlos J. Torelli, and Karen Winterich (2013) ,"When the Right Is Not So Rigid: Political Ideology and Charitable Giving Revisited", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Andrew Kaikati, Saint Louis University, USA
Carlos J. Torelli, University of Minnesota, USA
Karen Winterich, Pennsylvania State University, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing Decision
Jaeyeon Chung, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA
Yanyan Li, Columbia University, USA
Oded Netzer, Columbia University, USA
Matthew Pearson, Former User Experience Researcher at Airbnb
Featured
The Pleasure of Being Right (Even When the World Is Bad)
Carey K. Morewedge, Boston University, USA
Janna Russmann, University of Cologne
Danica Mijovic-Prelec, Massachusetts Institute of Technology, USA
Drazen Prelec, Massachusetts Institute of Technology, USA
Featured
J8. Exchange with The Rich, Concern with The Poor: The Effects of Social Class on Consumer Response to Brand Relationship
Bing Han, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University