Natural Consumer

To explore the concept of “natural consumer” I turn to the product that represents “the very substance of the natural world” (Wilk 2006) - drinking water. Narratives on the labels of bottled water inform the study. The research objective is to conceptualize the natural way of living as taught by marketers.



Citation:

Maria Kniazeva (2013) ,"Natural Consumer", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Maria Kniazeva, University of San Diego, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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