To explore the concept of “natural consumer” I turn to the product that represents “the very substance of the natural world” (Wilk 2006) - drinking water. Narratives on the labels of bottled water inform the study. The research objective is to conceptualize the natural way of living as taught by marketers.
Maria Kniazeva (2013) ,"Natural Consumer", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Maria Kniazeva, University of San Diego, USA
NA - Advances in Consumer Research Volume 41 | 2013
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