Which Product to Retain? the Effect of Product-Related Versus Person-Related Product Features

How do preferences differ for choices about product retention—choice among products that consumers own—versus acquisition—choice among unowned products? We propose that in retention consumers care more about product features that are usually used to describe people (e.g. creativity) versus features that distinctly apply to products (e.g., portability).



Citation:

Liad Weiss and Daniel Bartels (2013) ,"Which Product to Retain? the Effect of Product-Related Versus Person-Related Product Features", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Liad Weiss, Columbia University, USA
Daniel Bartels, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

The Unbearable Smallness of Being: How Feeling Physical Small Influences Decision Delegation

Eunyoung Camilla Song, University of Florida, USA
Yanping Tu, University of Florida, USA
Rima Touré-Tillery, Northwestern University, USA

Read More

Featured

Stigma at Every Turn: Exploring Bi+ Consumer Experiences

Abigail Jean Nappier Cherup, University of Nebraska-Lincoln
Andre F. Maciel, University of Nebraska-Lincoln

Read More

Featured

B1. Dynamic Pricing in Stationary Retailing - The Role of Consumer's Trust

Maximilian Clemens Pohst, Heinrich-Heine-University
Caspar Krampe, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.