Sub-Ethical Choice Behavior: the Attraction Effect of Scarcity
Sub-ethical choice behavior is compromising one’s values or standards, selecting the inferior ethical alternative. Sub-ethical choices are acceptable but not ideal, giving rise to the term sub-ethical rather than un-ethical. This research examines shelf-based scarcity and finds it sways consumers' choice away from their ethical ideals in a retail setting.
Ashley Otto and James Kellaris (2013) ,"Sub-Ethical Choice Behavior: the Attraction Effect of Scarcity ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Ashley Otto, University of Cincinnati, USA
James Kellaris, University of Cincinnati, USA
NA - Advances in Consumer Research Volume 41 | 2013
A Salience Theory of Three Novel Exposure Effects
Kellen Mrkva, Columbia University, USA
Leaf Van Boven, University of Colorado, USA
Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism
Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education
Haewon Yoon, Indiana University, USA
Yang Yang, University of Florida, USA
Carey K. Morewedge, Boston University, USA