Exploring Boundary Conditions For Motor Fluency Effects
Prior research has demonstrated that individuals prefer haptic objects oriented toward the limb(s) dedicated to act upon them, even without an intention to act. We show that, when added as collateral objects in a product advertisement, such objects can also influence the evaluation of the advertised product, even if totally unrelated.
Citation:
Virginie Maille and Maureen Morrin (2013) ,"Exploring Boundary Conditions For Motor Fluency Effects", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Authors
Virginie Maille, SKEMA Business School, France
Maureen Morrin, Temple University, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
When Small Predicts Large: The Effect of Initial Small Contributions on Subsequent Contributions in a Crowdfunding Project
Tingting Fan, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
Yael Steinhart, Tel Aviv University, Israel
Featured
B9. The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes
Tessa Garcia-Collart, Florida International University
Jessica Rixom, University of Nevada, Reno
Featured
Brought To You Live”: On The Consumption Experience of Live Social Media Streams
Nofar Duani, New York University, USA
Alixandra Barasch, New York University, USA
Adrian Ward, University of Texas at Austin, USA