Set-Fit Effects in Choice

We show how the “fit” of an item with a set of similar items affects choice. People have a notion of a set that fits together—one where the contents are all-similar, or all-different, on salient attributes. This results in choices reflecting “set-fit” and predictable shifts in preferences.


Ellen Evers, Yoel Inbar, and Marcel Zeelenberg (2013) ,"Set-Fit Effects in Choice", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Ellen Evers, Tilburg University, The Netherlands
Yoel Inbar, Tilburg University, The Netherlands
Marcel Zeelenberg, Tilburg University, The Netherlands


NA - Advances in Consumer Research Volume 41 | 2013

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