The Diversification Paradox: How Lay Investors Perceive Risk and Covariance Information

Lay investors erroneously believe that investing in negatively correlated assets increases portfolio risk. They paradoxically diversify risk better when encouraged to take risks, than when trying to minimize risk. The design of financial menus and flawed financial knowledge explain this paradox. We experiment diverse solutions to improve diversification.


Yann Cornil and Yakov Bart (2013) ,"The Diversification Paradox: How Lay Investors Perceive Risk and Covariance Information", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Yann Cornil, INSEAD, France
Yakov Bart, INSEAD, Singapore


NA - Advances in Consumer Research Volume 41 | 2013

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