Privacy Concerns Are Relative and Malleable: Implications For Online Behavioral Advertising

Online social networks implicitly assume that people rely on pre-defined privacy preferences to control their online privacy. In four experiments, we show how people's privacy preferences, as well as subsequent self-disclosure, can be increased or decreased by manipulating their subjective relative value, while holding the objective value constant.



Citation:

Idris Adjerid, Eyal Peer, Alessandro Acquisti, and George Loewenstein (2013) ,"Privacy Concerns Are Relative and Malleable: Implications For Online Behavioral Advertising", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Idris Adjerid, Carnegie Mellon University, USA
Eyal Peer, Carnegie Mellon University, USA
Alessandro Acquisti, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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