Blurring the Line: How Disfluency Begets Similarity

In two experiments, we demonstrate that processing difficulty (i.e., disfluency) leads people to perceive different options as spatially closer and more similar to one another. The findings have important decision implications, as initial decision difficulty and disfluency increases perceived option similarity, which in turn may further exacerbate decision difficulty.



Citation:

Michael Giblin and Aner Sela (2013) ,"Blurring the Line: How Disfluency Begets Similarity", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Michael Giblin, University of Florida, USA
Aner Sela, University of Florida, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Promoting Pi Day: Consumer Inferences about Special Day-Themed Promotions

Daniel M. Zane, University of Miami, USA
Kelly Haws, Vanderbilt University, USA
Rebecca Walker Reczek, Ohio State University, USA

Read More

Featured

Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products

Lucas Stich, Ludwig-Maximilians-University Munich
Martin Spann, Ludwig-Maximilians-University Munich
Gerald Häubl, University of Alberta, Canada

Read More

Featured

K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude

Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
Beixi Wen, Renmin University of China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.