Coping With Disgusting Consumption: Managing Threats From Self and Others

This research investigates disgust associated with consumption. It proposes that disgust poses both personal and social threats that consumers must manage. Using a netnographic method, eleven themes for how individuals cope with disgusting consumption on a cloth diapering discussion board are identified. These themes support a dual-threat conceptualization.


Kivy Weeks (2013) ,"Coping With Disgusting Consumption: Managing Threats From Self and Others ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Kivy Weeks, University of Connecticut, USA


NA - Advances in Consumer Research Volume 41 | 2013

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