Getting Rid of Possessions to Get Back At People: Rejection and Consumer Disposal Choices

Across three studies we examine consumer disposal choices when individuals are rejected by a group to which they belong. We find that consumers are more likely to dispose of and ruin group identity-related possessions after rejection, particularly when there is no potential to reintegrate with the group. Implications are discussed.



Citation:

Virginia Weber, Jennifer Argo, and Jonah Berger (2013) ,"Getting Rid of Possessions to Get Back At People: Rejection and Consumer Disposal Choices", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Virginia Weber, University of Alberta, Canada
Jennifer Argo, University of Alberta, Canada
Jonah Berger, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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