How Hand Position Impacts Cognitive Processing: Implications For Mobile Marketing Messages

Basing our theory on the embodied cognition literature, we demonstrate how the differential processing of information that is proximal versus distal to the hands can impact how an advertising message is perceived and encoded. The research has important practical significance for the field of mobile marketing.



Citation:

Keith Coulter, Anne Roggeveen, and Dhruv Grewal (2013) ,"How Hand Position Impacts Cognitive Processing: Implications For Mobile Marketing Messages", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Keith Coulter, Clark University, USA
Anne Roggeveen, Babson College, USA
Dhruv Grewal, Babson College, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

The Impostor Syndrome from Luxury Consumption

Dafna Goor, Harvard Business School, USA
Nailya Ordabayeva, Boston College, USA
Anat Keinan, Harvard Business School, USA
Sandrine Crener, Harvard Business School, USA

Read More

Featured

Thank You = Trust Me: When Gratitude Expressions Help Promote New Products

Maria Ng, University of Houston, USA
Dejun Tony Kong, University of Houston, USA
Vanessa Patrick, University of Houston, USA

Read More

Featured

Consumer Perceptions of Environmental ‘Win-Wins’

Tamar Makov, Yale University, USA
George Newman, Yale University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.