How Hand Position Impacts Cognitive Processing: Implications For Mobile Marketing Messages

Basing our theory on the embodied cognition literature, we demonstrate how the differential processing of information that is proximal versus distal to the hands can impact how an advertising message is perceived and encoded. The research has important practical significance for the field of mobile marketing.



Citation:

Keith Coulter, Anne Roggeveen, and Dhruv Grewal (2013) ,"How Hand Position Impacts Cognitive Processing: Implications For Mobile Marketing Messages", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Keith Coulter, Clark University, USA
Anne Roggeveen, Babson College, USA
Dhruv Grewal, Babson College, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Feature A Benefactor or A Victim? How Charity Appeals with Different Protagonist Foci Affect Donation Behavior

Bingqing (Miranda) Yin, University of Kansas, USA
Jin Seok Pyone, University of Kansas, USA

Read More

Featured

When do More Options Produce Worse Choice?

Shannon Duncan, Columbia University, USA
Ulf Bockenholt, Northwestern University, USA
Eric J Johnson, Columbia University, USA

Read More

Featured

Donate Today or Give Tomorrow? Adding a Time Delay Increases Donation Amount but not Willingness to Donate

Emily Powell, New York University, USA
Minah Jung, New York University, USA
Joachim Vosgerau, Bocconi University, Italy
Eyal Pe'er, Bar-Ilan University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.