For Others' Benefit Only: the Impact of Individuals’ Beliefs in Karma on Charitable Giving
We test the impact of individuals’ beliefs in karma on charitable giving. We show that when nonprofits increase the personal relevance of its charitable appeals, individuals who believe in karma will respond less favorably than when the charitable appeals are more general.
Katina Kulow and Thomas Kramer (2013) ,"For Others' Benefit Only: the Impact of Individuals’ Beliefs in Karma on Charitable Giving", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Katina Kulow, University of South Carolina, USA
Thomas Kramer, University of South Carolina, USA
NA - Advances in Consumer Research Volume 41 | 2013
Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs
Russell W. Belk, York University, Canada
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Jacqueline R. Rifkin, Duke University, USA
Keisha Cutright, Duke University, USA
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Lingru Wei, Tencent Holdings Limited
Jooyoung Park, Peking University