Differential Effects of Socialization Agents on Music Piracy

We simultaneously examine the effects of five major socialization agents on university students’ piracy definitions and behavior. Findings show that close-other agents (peers, Internet) directly impact both definitions and behavior, whereas distal-other agents (parents, music industry) impact piracy behavior only indirectly through definitions. These effects differ across consumer segments.


Zhiyong Yang, Ahmad Jamal , and Rong Huang (2013) ,"Differential Effects of Socialization Agents on Music Piracy", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Zhiyong Yang, University of Texas at Arlington, USA
Ahmad Jamal , Cardiff University, UK
Rong Huang , Shanghai University of Finance and Economics, China


NA - Advances in Consumer Research Volume 41 | 2013

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