Lifestyle Brands: the Elephant in the Room

Lifestyle branding is very popular with CMOs and has been widely covered in the business/popular press, yet the most highly respected academic marketing journals have ignored this brand typology. Using extant academic research, we devise a theory-in-use to define and support the essential attributes of lifestyle brands.



Citation:

Caroline Graham Austin and Geraldo Matos (2013) ,"Lifestyle Brands: the Elephant in the Room", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Caroline Graham Austin, Montana State University, USA
Geraldo Matos, University of Rhode Island, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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