Green Confessions: the Moderating Influence of Religiosity on Pro-Environmental Compensatory Consumption
‘Green guilt’ may arise after reflecting about one’s transgressions toward the environment, thus motivating restorative consumption behaviors. In two studies, we find that private green confessions may boost initial compensatory behaviors but both public and private confessions reduce green compensatory consumption across multiple tasks, especially for intrinsically religious individuals.
Citation:
Daniele Mathras, Naomi Mandel, and Adam B. Cohen (2013) ,"Green Confessions: the Moderating Influence of Religiosity on Pro-Environmental Compensatory Consumption", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Authors
Daniele Mathras, Arizona State University, USA
Naomi Mandel, Arizona State University, USA
Adam B. Cohen, Arizona State University, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Consumer’s Local-Global Identity and Price-Quality Associations
Zhiyong Yang, University of North Carolina at Greensboro
Sijie Sun, University of Texas at Arlington
Ashok K Lalwani, Indiana University, USA
Narayan Janakiraman, University of Texas at Arlington
Featured
Doing Worse but Feeling Better: Consequences of Collective Choice
Nuno Jose Lopes, University of Navarra
Elena Reutskaja, IESE Business School
Featured
F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada