I Run to Be Fit, You Run For Fame: Context Effects Affecting Self-Positivity in Judgments on Consumption Motives and Emotions
Three field experiments demonstrate that judgments of own versus peers’ consumption motives and emotions are subject to self-positivity reflecting socially desirable reporting. Changing the order of questions and the type of referent other changes the perceived similarity between the self and the other and attenuates self-positivity and socially desirable responding.
Citation:
Isabelle Engeler and Priya Raghubir (2013) ,"I Run to Be Fit, You Run For Fame: Context Effects Affecting Self-Positivity in Judgments on Consumption Motives and Emotions", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Isabelle Engeler, University of St. Gallen, Switzerland
Priya Raghubir, New York University, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Gossip: How The Relationship With the Source Shapes the Retransmission of Personal Content
Gaia Giambastiani, Bocconi University, Italy
Andrea Ordanini, Bocconi University, Italy
Joseph Nunes, University of Southern California, USA
Featured
Communicating a Promise of Change: Visual Steps Enhance Process Imagery
Luca Cian, University of Virginia, USA
aradhna krishna, University of Michigan, USA
Chiara Longoni, Boston University, USA
Featured
Powerful Buy Time: Why Social Power Leads to Prioritizing Time over Money
Myungjin Chung, University of Texas at Arlington
Ritesh Saini, University of Texas at Arlington