Working Against the Clock: Predicting Responses to Deadline Goal Failure

We examine consumer responses to deadline goal failure by developing and validating a new domain-specific scale (Studies 1 and 2) which predicts responses to real-life (academic) deadline-goal failure (Study 3). We consolidate previous contradicting findings on goal setting and goal failure by using our scale as a new moderator.


Yael Zemack-Rugar, Canan Corus, Rebecca Rabino, and David Brinberg (2013) ,"Working Against the Clock: Predicting Responses to Deadline Goal Failure", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Yael Zemack-Rugar, Virginia Tech, USA
Canan Corus, Pace University, USA
Rebecca Rabino, Virginia Tech, USA
David Brinberg, Virginia Tech, USA


NA - Advances in Consumer Research Volume 41 | 2013

Share Proceeding

Featured papers

See More


Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding

Danit Ein-Gar, Tel Aviv University, Israel

Read More


Spreading of Alternatives Without a Perception of Choice

Kurt P. Munz, New York University, USA
Vicki G. Morwitz, New York University, USA

Read More


M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior

Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.