Re-Fashioning Kate: the Making of a Celebrity Princess Brand

We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an ‘ordinary’ individual to an ‘extraordinary’ celebrity which rests on the myth of being: ‘just like us’. By unpacking the ‘Kate effect’, we reveal how the British Royal Family brand is re-invigorated and sustained.


Ashleigh Logan, Kathy Hamilton, and Paul Hewer (2013) ,"Re-Fashioning Kate: the Making of a Celebrity Princess Brand", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Ashleigh Logan, University of Strathclyde, UK
Kathy Hamilton, University of Strathclyde, UK
Paul Hewer, University of Strathclyde, UK


NA - Advances in Consumer Research Volume 41 | 2013

Share Proceeding

Featured papers

See More


Attenuating Endowment Effect with Venmo: Online Payment Systems Make it a Pleasure to Pay

Liang Huang, University of Arizona, USA
Jennifer Savary, University of Arizona, USA

Read More


Q11. The Effect of Message Ephemerality on Information Processing

Uri Barnea, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA
Gideon Nave, University of Pennsylvania, USA

Read More


The Impact of Implicit Rate of Change on Arousal and Subjective Ratings

James A Mourey, DePaul University, USA
Ryan Elder, Brigham Young University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.