Exploring the Impact of Product Design Characteristics on Sales

Drawing upon longitudinal data from the U.S. auto market between 1984 and 2003, we demonstrate how product aesthetics have played a role in customers’ preferences. Our study contributes to the limited literature on the impact of design elements on consumer behavior and has important implications for new product development teams.



Citation:

Utku Akkoç and Robert Fisher (2013) ,"Exploring the Impact of Product Design Characteristics on Sales", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Utku Akkoç, University of Alberta, Canada
Robert Fisher, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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