Understanding Global Impact and Voluntary Simplifier Lifestyles: a Value-Orientation Perspective of Anti-Consumption

The paper compares the value orientation of two conceptually different anti-consumption lifestyles: Voluntary Simplifier (VS) and Global Impact (GI). The results show the two groups have a positive relationship with the value of universalism, but while VS are self-directed, GI are not. Neither VS nor GI are associated with the value of security.



Citation:

Sadia Yaqub Khan and Mirella Yani-de-Soriano (2013) ,"Understanding Global Impact and Voluntary Simplifier Lifestyles: a Value-Orientation Perspective of Anti-Consumption", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Sadia Yaqub Khan, Cardiff University, UK
Mirella Yani-de-Soriano, Cardiff University, UK



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Human or Robot? The Uncanny Valley in Consumer Robots

Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA

Read More

Featured

K3. Goal or Knowledge? Exploring the Nature of Culture and its Consequential Effect

Xiaohua Zhao, Tsinghua University
Fang Wan, University of Manitoba, Canada
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University

Read More

Featured

The Impact of Implicit Rate of Change on Arousal and Subjective Ratings

James A Mourey, DePaul University, USA
Ryan Elder, Brigham Young University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.