Dynamics of Marketplace Inclusion and Consumption in Bazaars As Other Retail Spaces

We explore the dynamics of consumption in traditional lower class bazaars, and how they are now redesigned to include upper classes in Turkey. We study construction of a retail space and discover the means through which lower and upper classes construct their space in the bazaar.


Handan Vicdan and A. Fuat Firat (2013) ,"Dynamics of Marketplace Inclusion and Consumption in Bazaars As Other Retail Spaces", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Handan Vicdan, Emlyon Business School, France
A. Fuat Firat, University of Texas - Pan American, USA


NA - Advances in Consumer Research Volume 41 | 2013

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