Usage Frequency Neglect
Common sense and economic models assume that people should consider how often they expect to use a product before making a purchase. In three studies, we show that people often neglect usage frequency in their decisions and interventions that make this dimension accessible are able to shift preferences.
Mauricio Mittelman and Dilney Goncalves (2013) ,"Usage Frequency Neglect", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Mauricio Mittelman , UTDT, Argentina
Dilney Goncalves, IE Business School - IE University, Spain
NA - Advances in Consumer Research Volume 41 | 2013
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