Humor is an important but overlooked topic in consumer research. We explore the antecedents of humor by empirically comparing the ability of humor theories to explain perceptions of humor across a range of consumption experiences, including YouTube videos, sports plays, products, and everyday events.
Caleb Warren and A. Peter McGraw (2013) ,"Humorous Consumption", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Caleb Warren, Bocconi University, Italy
A. Peter McGraw, University of Colorado, USA
NA - Advances in Consumer Research Volume 41 | 2013
O2. The Streaking Star Effect: Why People Want Individual Winning Streaks to Continue More than Group Streaks
Jesse Walker, Cornell University, USA
Thomas Gilovich, Cornell University, USA
Collaborative Work as Catalyst for Market Formation: The Case of the Ancestral Health Market
Burcak Ertimur, Fairleigh Dickinson University
Steven Chen, California State University, Fullerton
Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors
Rhonda Hadi, Oxford University, UK
Dan Rubin, St. John’s University
Diogo Hildebrand, Baruch College, USA
Thomas Kramer, University of California Riverside, USA