An Attributional Explanation of Consumers’ Unexpected Attitudes and Behavior Toward Poor-Nutritional Products, With Implications For Childhood Obesity

This study (1) advances an alternative psychological mechanism, which explains unexpected consumers’ attitudes and behavior; (2) proposes a mediating role of attributions of responsibility between government regulation and product satisfaction; (3) offers a new conceptualization of the government regulation construct (i.e., moderator of attributions of responsibility/self-serving bias).



Citation:

Claudia Dumitrescu, Renée Shaw Hughner, and Clifford J. Shultz, II (2013) ,"An Attributional Explanation of Consumers’ Unexpected Attitudes and Behavior Toward Poor-Nutritional Products, With Implications For Childhood Obesity", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Claudia Dumitrescu, Whitworth University, USA
Renée Shaw Hughner, Arizona State University, USA
Clifford J. Shultz, II, Loyola University Chicago, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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