Jujutsu For Compulsive Buyers: Arousal in Shopping Situations Can Be Used to Strengthen Self-Control

This research examines affective processes that underlie compulsive buying and how they can be used for interventions that strengthen self-control. The results show that compulsive buyers experience stronger arousal in shopping situations. Implementation intentions with affective arousal as critical cue helped compulsive buyers to focus their attention.



Citation:

Benjamin G. Serfas, Oliver B. Büttner, and Arnd Florack (2013) ,"Jujutsu For Compulsive Buyers: Arousal in Shopping Situations Can Be Used to Strengthen Self-Control", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Benjamin G. Serfas, University of Vienna, Austria
Oliver B. Büttner, University of Vienna, Austria
Arnd Florack, University of Vienna, Austria



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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