Nutrition Information As Cultural Contaminant
We predict and found that hedonistic cultures (e.g., French) perceive nutrition information as a cultural contaminant because it is associated with utilitarian symbols. Three experiments conducted in France, which places strong emphasis on the pleasure of eating, examine the cognitive and evaluative consequences of feelings of cultural contamination.
Pierrick Gomez and Carlos J. Torelli (2013) ,"Nutrition Information As Cultural Contaminant", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Pierrick Gomez, Reims Management School and University Paris Dauphine, France
Carlos J. Torelli, University of Minnesota, USA
NA - Advances in Consumer Research Volume 41 | 2013
R5. Autonomy or Enjoyment? The Contingent Nature of Brand Ritual
Yaxuan Ran, Zhongnan University of Economics and Law
Echo Wen Wan, University of Hong Kong
How Matte Product Surface Enhances Perceived Durability
Taehoon Park, University of South Carolina, USA
Junghan Kim, Singapore Management University, Singapore
C10. Beyond Self-control: A Field Exploration of the Interactive Effect between Cue-induced and Prospective Decision Making on Long-term Weight Loss
Wanyu Li, McGill University, Canada
Laurette Dube, McGill University, Canada
Yu Ma, McGill University, Canada