Online Ordering For Healthier Eating: a Field Experiment
Using an original internet-based food ordering system implemented in a field setting with office workers, we experimentally test the conditions under which consumers can be nudged to order healthier (i.e., lower calorie) lunches by tracking the orders of individuals over multiple weeks.
Citation:
Eric VanEpps, Julie Downs, and George Loewenstein (2013) ,"Online Ordering For Healthier Eating: a Field Experiment", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Authors
Eric VanEpps, Carnegie Mellon University, USA
Julie Downs, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Doing Worse but Feeling Better: Consequences of Collective Choice
Nuno Jose Lopes, University of Navarra
Elena Reutskaja, IESE Business School
Featured
R7. How and Why Life Transition Influences Brand Extension Evaluation
lei su, Hong Kong Baptist University
Alokparna (Sonia) Monga, Rutgers University, USA
Yuwei Jiang, Hong Kong Polytechic University
Featured
C8. Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice
Taku Togawa, Chiba University of Commerce
Jaewoo Park, Musashi University
Hiroaki Ishii, Seikei University
Xiaoyan Deng, Ohio State University, USA