Malleable Estimation: the Effect of Language Directionality on Spatial Sets

This research introduces a spatial bias arising as the result of language-scanning habits. Through four lab and one field study it demonstrates how habitual reading patterns and the design of spatial sets can influence consumer estimation processes and preferences.



Citation:

Oscar Moreno, Himanshu Mishra, and Arul Mishra (2013) ,"Malleable Estimation: the Effect of Language Directionality on Spatial Sets", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Oscar Moreno, University of Utah, USA
Himanshu Mishra, University of Utah, USA
Arul Mishra, University of Utah, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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