Aging Well Differently: Desired Aging Well and Its Influence on the Consumption of People Aged From 50 to 65

Aging well is now a key issue for senior marketing, yet this concept remains little investigated by consumer research. This study provides a reliable and valid measurement instrument for Desired Aging Well in three dimensions (physical, psychological and social). Its influence on consumer behavior is tested on French senior population.



Citation:

Eloise Senges, Denis Guiot, and Ziad Malas (2013) ,"Aging Well Differently: Desired Aging Well and Its Influence on the Consumption of People Aged From 50 to 65", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Eloise Senges, Université Paris-Dauphine, Centre de recherche DRM-UMR-CNRS 7088, France
Denis Guiot, Université Paris Dauphine, Centre de recherche DRM-UMR-CNRS 7088, France
Ziad Malas, Université Toulouse III Paul Sabatier, LGCO, France



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

K2. Influence of Attentional Breadth on Processing and Memory of Brand Advertisements

Nicolas Noack, University of Duisburg-Essen
Lynn Brinkmann, University of Duisburg-Essen
Oliver B. Büttner, University of Duisburg-Essen

Read More

Featured

Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions

Nevena T Koukova, Lehigh University
Joydeep Srivastava, Temple University, USA

Read More

Featured

K5. Advertising Organizational Culture as a Selling Tactic for For-Profit Organizations

Dejun Tony Kong, University of Houston, USA
Maria Ng, University of Houston, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.