Aging Well Differently: Desired Aging Well and Its Influence on the Consumption of People Aged From 50 to 65
Aging well is now a key issue for senior marketing, yet this concept remains little investigated by consumer research. This study provides a reliable and valid measurement instrument for Desired Aging Well in three dimensions (physical, psychological and social). Its influence on consumer behavior is tested on French senior population.
Eloise Senges, Denis Guiot, and Ziad Malas (2013) ,"Aging Well Differently: Desired Aging Well and Its Influence on the Consumption of People Aged From 50 to 65", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Eloise Senges, Université Paris-Dauphine, Centre de recherche DRM-UMR-CNRS 7088, France
Denis Guiot, Université Paris Dauphine, Centre de recherche DRM-UMR-CNRS 7088, France
Ziad Malas, Université Toulouse III Paul Sabatier, LGCO, France
NA - Advances in Consumer Research Volume 41 | 2013
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