Feeling Entitled Because of Who You Are

People generally believe that others are deserving of desirable outcomes to the extent that they have performed relevant actions. Four experiments show, however, that people feel more entitled to desirable outcomes when they focus on their own attributes (“who you are”) rather than actions (“what you did”).


Heather Barry Kappes and Emily Balcetis (2013) ,"Feeling Entitled Because of Who You Are", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Heather Barry Kappes, London School of Economics and Political Science, UK
Emily Balcetis, New York University, USA


NA - Advances in Consumer Research Volume 41 | 2013

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