Implementing Intuitive Decisions
Intuition has been shown to improve accuracy in decision making, but would people actively commit to feeling-based choices with real-world relevance? In three studies, participants relied upon either intuition or deliberation to make choices that required subsequent, effortful action. Consistently, people worked harder toward implementing their intuitive choices.
Citation:
Sam Maglio (2013) ,"Implementing Intuitive Decisions", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Sam Maglio, University of Toronto, Canada
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Ineffective Altruism: Giving Less When Donations Do More
Joshua Lewis, University of Pennsylvania, USA
Deborah Small, University of Pennsylvania, USA
Featured
R6. The Anatomy of a Rival: The Influence of Inequity and Resentment on Rival Brands
Diego Alvarado-Karste, University of North Texas
Blair Kidwell, University of North Texas
Featured
When High-End Designers Partner With Low-Cost Retailers: Bridging the Access Gap
Gabriel E. Gonzales, Pennsylvania State University, USA
Johanna Slot, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA