Implementing Intuitive Decisions

Intuition has been shown to improve accuracy in decision making, but would people actively commit to feeling-based choices with real-world relevance? In three studies, participants relied upon either intuition or deliberation to make choices that required subsequent, effortful action. Consistently, people worked harder toward implementing their intuitive choices.



Citation:

Sam Maglio (2013) ,"Implementing Intuitive Decisions", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Sam Maglio, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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