Implementing Intuitive Decisions
Intuition has been shown to improve accuracy in decision making, but would people actively commit to feeling-based choices with real-world relevance? In three studies, participants relied upon either intuition or deliberation to make choices that required subsequent, effortful action. Consistently, people worked harder toward implementing their intuitive choices.
Sam Maglio (2013) ,"Implementing Intuitive Decisions", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Sam Maglio, University of Toronto, Canada
NA - Advances in Consumer Research Volume 41 | 2013
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Joshua Lewis, University of Pennsylvania, USA
Deborah Small, University of Pennsylvania, USA
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Diego Alvarado-Karste, University of North Texas
Blair Kidwell, University of North Texas
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Gabriel E. Gonzales, Pennsylvania State University, USA
Johanna Slot, Pennsylvania State University, USA
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