Factionalized Fatshionistas: Dynamics Within Collectives of Stigmatized Consumers Engaged in Marketplace Change Efforts

Recent work has explored conditions under which collectives of stigmatized consumers may mobilize to confront marginalization in a marketplace. Our study examines the dynamics within collectives that may occur when its members seek marketplace changes. We identify three such dynamics that, together, threaten the continuity of the collective.

Citation:

Eileen Fischer and Daiane Scaraboto (2013) ,"Factionalized Fatshionistas: Dynamics Within Collectives of Stigmatized Consumers Engaged in Marketplace Change Efforts", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .