Stigma and Accommodation to Consumption Loss

Using loss accommodation literature and a longitudinal research program examining consumers’ experience of four discontinued television programs, we unfold a model of consumer loss accommodation. We find evidence that stigma associated with some TV series impairs consumer loss accommodation, disabling access to transitive and connective resources that otherwise facilitate accommodation.


Cristel Antonia Russell and Hope Jensen Schau (2013) ,"Stigma and Accommodation to Consumption Loss", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Cristel Antonia Russell, American University, USA
Hope Jensen Schau, University of Arizona, USA


NA - Advances in Consumer Research Volume 41 | 2013

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