The Darkness Effect: the Effect of Lighting Conditions on Self-Control
The current research examines whether ambient lighting (brighter vs. darker) impacts self-control. Two studies showed that participants who completed the study in darker conditions ate more indulgent snacks (cookies, M&Ms) than did those in lighter conditions. Potential underlying mechanisms for this effect are discussed.
Jorge Pena Marin, Ashley Rae, and L. J. Shrum (2013) ,"The Darkness Effect: the Effect of Lighting Conditions on Self-Control", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Jorge Pena Marin, University of Texas at San Antonio, USA
Ashley Rae, University of Texas at San Antonio, USA
L. J. Shrum, HEC Paris, France
NA - Advances in Consumer Research Volume 41 | 2013
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