What About Me? Empirical Evidence of Consumer Envy and Destructive Envy Behavior
In everyday economic life, consumers are often treated differently. As a consequence consumer envy may result if treated worse. As envy is often associated with destructive behaviors for instance lower willingness-to-cooperate, surprisingly little research on consumer envy has been done. This study provides insight into this important issue.
Citation:
Inga Wobker, Isabella Maria Kopton, and Peter Kenning (2013) ,"What About Me? Empirical Evidence of Consumer Envy and Destructive Envy Behavior", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Authors
Inga Wobker, Zeppelin University, Germany
Isabella Maria Kopton, Zeppelin University, Germany
Peter Kenning, Zeppelin University, Germany
Volume
NA - Advances in Consumer Research Volume 41 | 2013
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