What About Me? Empirical Evidence of Consumer Envy and Destructive Envy Behavior

In everyday economic life, consumers are often treated differently. As a consequence consumer envy may result if treated worse. As envy is often associated with destructive behaviors for instance lower willingness-to-cooperate, surprisingly little research on consumer envy has been done. This study provides insight into this important issue.



Citation:

Inga Wobker, Isabella Maria Kopton, and Peter Kenning (2013) ,"What About Me? Empirical Evidence of Consumer Envy and Destructive Envy Behavior", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Inga Wobker, Zeppelin University, Germany
Isabella Maria Kopton, Zeppelin University, Germany
Peter Kenning, Zeppelin University, Germany



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

J8. Exchange with The Rich, Concern with The Poor: The Effects of Social Class on Consumer Response to Brand Relationship

Bing Han, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University

Read More

Featured

The Unbearable Smallness of Being: How Feeling Physical Small Influences Decision Delegation

Eunyoung Camilla Song, University of Florida, USA
Yanping Tu, University of Florida, USA
Rima Touré-Tillery, Northwestern University, USA

Read More

Featured

Q13. Liquid Consumption From Another Perspective: The Case of “Investomers”

Carina Hoffmann, Heinrich-Heine-University
Lasse Meißner, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.