Examining the Predictors of Sports Team Attachment
A better understanding of the causes and consequences of sports team attachment may have positive implications for strengthening brand loyalty. In this series of studies, we sought to examine the relationship between sports fanaticism and several potential factors including the illusion of control, nostalgia, and need for belonging.
Andrew Bennington and Aaron M. Sackett (2013) ,"Examining the Predictors of Sports Team Attachment", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Andrew Bennington, University of Minnesota, USA
Aaron M. Sackett, University of St. Thomas, USA
NA - Advances in Consumer Research Volume 41 | 2013
Deprivation of Control and the Phonetic Appeal of Brand Names
Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management
Product Complexity as a Barrier to Consumer Financial Decision-Making
Timothy Dunn, University of Colorado, USA
Philip M. Fernbach, University of Colorado, USA
Ji Hoon Jhang, Oklahoma State University, USA
John Lynch, University of Colorado, USA
F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.
Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University