Product Aesthetics Trigger Appearance Related Concerns

We examine how product aesthetics influence product attitude by testing impression management concerns as a moderator, finding that in situations where impression management concerns are salient, the effect of product aesthetics on product attitude is enhanced.



Citation:

Christopher Ling and Laurence Ashworth (2013) ,"Product Aesthetics Trigger Appearance Related Concerns", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Christopher Ling, University of South Carolina, USA
Laurence Ashworth, Queen's University, Canada



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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