Protections Against Agent Opportunism: Customer Assumptions and Marketplace Realities
Why customers participate in marketplaces where they aren't protected from opportunism by the standard agency safeguards? Using ethnography/interviews with clients/guides on Everest, we show that clients are willing to accept an exchange agreement that doesn’t provide them with the protections predicted by agency theory. We discuss implications for conventional contexts.
Gulnur Tumbat and Kent Grayson (2013) ,"Protections Against Agent Opportunism: Customer Assumptions and Marketplace Realities", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Gulnur Tumbat, San Francisco State University, USA
Kent Grayson, Northwestern University, USA
NA - Advances in Consumer Research Volume 41 | 2013
F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers
Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
K12. Use language to change people’s mind: The persuasive power of online marketing communications
Xun He, Katholieke University Leuven, Belgium
Barbara Briers, Vlerick Business School
Luk Warlop, Norwegian School of Management, Norway
F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada