The Two Sides of the Gold Medal: Paradoxes of the Olympic Experience

This empirical study on the Olympic spectator experience identifies four paradoxes—“union and disunion,” “void and repletion,” “the staged and the real,” and “the spirit and the rational” in discourse. A paradox perspective reveals interdependencies and dynamics of temporary solidarization, vitalization of the extraordinary, conquest of truth, and authentication.



Citation:

Sabrina Gabl, Verena E. Stoeckl, and Andrea Hemetsberger (2013) ,"The Two Sides of the Gold Medal: Paradoxes of the Olympic Experience", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Sabrina Gabl, University of Innsbruck, Austria
Verena E. Stoeckl, University of Innsbruck, Austria
Andrea Hemetsberger, University of Innsbruck, Austria



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Predicting memory-based consumer choices from recall and preferences

Zhihao Zhang, University of California Berkeley, USA
Aniruddha Nrusimha, University of California Berkeley, USA
Andrew Kayser, University of California, San Francisco
Ming Hsu, University of California Berkeley, USA

Read More

Featured

Growing Up Rich and Insecure Makes Objects Seem Human: Childhood Material and Social Environments Predict Anthropomorphism

Jodie Whelan, York University, Canada
Sean T. Hingston, York University, Canada
Matthew Thomson, Western University, Canada
Allison R. Johnson, Western University, Canada

Read More

Featured

Attention to missing information: The effect of novel disclosure methods

Nikolos M Gurney, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.