The Influence of Children in Family Decision Making: Perceptions of South African Parents
We examine how children influence family decisions when buying snacks, toys and games. The findings from 135 families showed that children use different tactics including emotional appeals, product requests, purchase justification, and bad behaviour as tools to negotiate within the family decision making process.
Citation:
Mishaal Maikoo, Debbie Vigar-Ellis, and Pepukayi Chitakunye (2013) ,"The Influence of Children in Family Decision Making: Perceptions of South African Parents ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Authors
Mishaal Maikoo, University of KwaZulu-Natal, South Africa
Debbie Vigar-Ellis, University of KwaZulu-Natal, South Africa
Pepukayi Chitakunye, University of KwaZulu-Natal, South Africa
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
E13. Rooting for Rocky or Apollo? Underdog Narratives and Crowdfunding Success
Hua (Meg) Meng, Longwood University, USA
César Zamudio, Kent State University, USA
Yiru Wang, Kent State University, USA
Featured
K9. Measuring Internet Slang Style in Advertisement: Scale Development and Validation
Shixiong Liu, Shenzhen University
Yi Wu, Tsinghua University
Wu Gong, Shenzhen University
Featured
To Touch or Not to Touch?: How Touch Influences Decision Confidence
Sang Kyu Park, University of Florida, USA
Yang Yang, University of Florida, USA