The Influence of Children in Family Decision Making: Perceptions of South African Parents

We examine how children influence family decisions when buying snacks, toys and games. The findings from 135 families showed that children use different tactics including emotional appeals, product requests, purchase justification, and bad behaviour as tools to negotiate within the family decision making process.



Citation:

Mishaal Maikoo, Debbie Vigar-Ellis, and Pepukayi Chitakunye (2013) ,"The Influence of Children in Family Decision Making: Perceptions of South African Parents ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Mishaal Maikoo, University of KwaZulu-Natal, South Africa
Debbie Vigar-Ellis, University of KwaZulu-Natal, South Africa
Pepukayi Chitakunye, University of KwaZulu-Natal, South Africa



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign

Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern

Read More

Featured

Brands as Complex Social Processes

Andrea Hemetsberger, University of Innsbruck, Austria
Hans Mühlbacher, International University of Monaco
Eric J Arnould, Aalto University, Finland

Read More

Featured

When Stigma Does Good: Accentuating Certain Aspects of Stigma Enhances Effectiveness of Mental Health Messages

Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.