Loosing Vs. Gaining Control: Enhancing Feelings of Control Reduces Present Bias

Consumers often make decisions about the timing of their consumption with a consistent bias for the present. We propose that present-biased preferences can be partially attributed to a lack of control over consumption decisions. We demonstrate that increasing (decreasing) control participants feel over their consumption can decrease (increase) present bias.



Citation:

Kelly (Kiyeon) Lee, Selin A. Malkoc, and Derek D. Rucker (2013) ,"Loosing Vs. Gaining Control: Enhancing Feelings of Control Reduces Present Bias", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Kelly (Kiyeon) Lee, Washington University in St. Louis, USA
Selin A. Malkoc, Washington University in St. Louis, USA
Derek D. Rucker, Northwestern University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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