Loosing Vs. Gaining Control: Enhancing Feelings of Control Reduces Present Bias
Consumers often make decisions about the timing of their consumption with a consistent bias for the present. We propose that present-biased preferences can be partially attributed to a lack of control over consumption decisions. We demonstrate that increasing (decreasing) control participants feel over their consumption can decrease (increase) present bias.
Citation:
Kelly (Kiyeon) Lee, Selin A. Malkoc, and Derek D. Rucker (2013) ,"Loosing Vs. Gaining Control: Enhancing Feelings of Control Reduces Present Bias", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Kelly (Kiyeon) Lee, Washington University in St. Louis, USA
Selin A. Malkoc, Washington University in St. Louis, USA
Derek D. Rucker, Northwestern University, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: The Case of Amazon Echo
Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark
Featured
When Small Predicts Large: The Effect of Initial Small Contributions on Subsequent Contributions in a Crowdfunding Project
Tingting Fan, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
Yael Steinhart, Tel Aviv University, Israel
Featured
A5. Trusting the Tweeting President: Inside the Donald's reality: Gaslighting, pschometrics and social media
Dianne Dean, University of Hull
Fiona Walkley, Hull University Business School
Robin Croft, Brunel University