Value Is Shaped By Unsatisfied Desire: Activating Frustrated Values From Past Tradeoffs Shifts Unrelated Decisions

We propose a dynamic valuation process that extends beyond the incidental circumstances surrounding a given decision context. Two studies revealed that recalling a prior tradeoff situation reliably affected decisions in irrelevant contexts. Results suggest that current value is subject to the systematic influences of prior, unrelated value experiences.



Citation:

Stephanie Carpenter, Brian D. Vickers, and J. Frank Yates (2013) ,"Value Is Shaped By Unsatisfied Desire: Activating Frustrated Values From Past Tradeoffs Shifts Unrelated Decisions", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Stephanie Carpenter, University of Michigan, USA
Brian D. Vickers, University of Michigan, USA
J. Frank Yates, University of Michigan, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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