Value Is Shaped By Unsatisfied Desire: Activating Frustrated Values From Past Tradeoffs Shifts Unrelated Decisions
We propose a dynamic valuation process that extends beyond the incidental circumstances surrounding a given decision context. Two studies revealed that recalling a prior tradeoff situation reliably affected decisions in irrelevant contexts. Results suggest that current value is subject to the systematic influences of prior, unrelated value experiences.
Citation:
Stephanie Carpenter, Brian D. Vickers, and J. Frank Yates (2013) ,"Value Is Shaped By Unsatisfied Desire: Activating Frustrated Values From Past Tradeoffs Shifts Unrelated Decisions", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Stephanie Carpenter, University of Michigan, USA
Brian D. Vickers, University of Michigan, USA
J. Frank Yates, University of Michigan, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
The Effect of Fertility on Women’s Word-of-Mouth Behavior
Sevincgul Ulu, Rutgers University, USA
Kristina Durante, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA
Aekyoung Kim, Rutgers University, USA
Featured
The Impact of Implicit Rate of Change on Arousal and Subjective Ratings
James A Mourey, DePaul University, USA
Ryan Elder, Brigham Young University, USA
Featured
I, Me, Mine: The Effect of the Explicitness of Self-Anchoring on Consumer Evaluations
Adrienne E Foos, Mercyhurst University
Kathleen A Keeling, University of Manchester, UK
Debbie I Keeling, University of Sussex