The Effect of Price Promotion Patterns on Consumers’ Use of an Expected Price As a Reference Price
Findings from two studies suggest that the use of the expected prices as a reference for price judgments (i) has a positive, non-linear relationship with the frequency of price promotions, and (ii) is higher when spacing between two consecutive price promotions is random, as compared to consistent.
Atul Kulkarni and Kent Monroe (2013) ,"The Effect of Price Promotion Patterns on Consumers’ Use of an Expected Price As a Reference Price", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Atul Kulkarni, University of Missouri, USA
Kent Monroe, University of Illinois at Urbana-Champaign/University of Richmond, USA
NA - Advances in Consumer Research Volume 41 | 2013
Format Neglect?: How Different Rank Claim Formats Influence Preference
Julio Sevilla, University of Georgia, USA
Mathew S. Isaac, Seattle University
Rajesh Bagchi, Virginia Tech, USA
Decisional Conflict Predicts Myopia
Paul Edgar Stillman, Ohio State University, USA
Melissa Ferguson, Cornell University, USA
From a Culinary Phantasm to an Eudaimonic Well-Being : Exploring The Experience of Amateur Cooking Classes
Virginie Brégeon de Saint-Quentin, Ferrandi Paris, the french school of gastronomy
Ophélie Mugel, Chaire SDSC AgroParisTech, Université Paris Est