Healthful Food Decision-Making At the Point of Purchase: an Update on Nutrition Labeling

Numeric nutrition information that is implemented at a constant position on the front of food packages increases visual attention to the labeling during shopping trips. The healthfulness of food choices is unaffected. However, consumers make more healthful choices when traffic light color-coding and health marks are added to the labeling.


Joerg Koenigstorfer, Grażyna Wąsowicz-Kiryło, Małgorzata Styśko-Kunkowska, and Andrea Groeppel-Klein (2013) ,"Healthful Food Decision-Making At the Point of Purchase: an Update on Nutrition Labeling", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Joerg Koenigstorfer, Technische Universität München, Germany
Grażyna Wąsowicz-Kiryło, University of Warsaw, Poland
Małgorzata Styśko-Kunkowska, University of Warsaw, Poland
Andrea Groeppel-Klein, Saarland University, Germany


NA - Advances in Consumer Research Volume 41 | 2013

Share Proceeding

Featured papers

See More


When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions

SungJin Jung, INSEAD, Singapore
David Dubois, INSEAD, France

Read More


Indigenous Trust and Readiness Towards Development

Ding Hooi Ting, Universiti Teknologi PETRONAS
Chin Chuan Gan, Sunway University
Amir Zaib Abbasi, Capital University of Science and Technology
Sohel Ahmed, Universiti Teknologi PETRONAS

Read More


Paying to Purchase a Conversation Topic

Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.