Details to Spare: the Effects of Product Risk Disclosure on Consumer Evaluations of Brands and Product Manufacturers
We find that the social contract between consumers and manufacturers is impaired when manufacturers provide inadequate product risk disclosure but that manufacturers receive little reward for copious risk disclosure. We also find that brand perceptions are negatively affected by the inclusion of product risk disclosure. Evoked fear mediates these relationships.
Citation:
Cassandra Davis (2013) ,"Details to Spare: the Effects of Product Risk Disclosure on Consumer Evaluations of Brands and Product Manufacturers", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Authors
Cassandra Davis, University of Arkansas, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Changes in Environment Restore Self-Control
Nicole Mead, University of Melbourne, Australia
Jonathan Levav, Stanford University, USA
Featured
When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Advertisements
In-Hye Kang, University of Maryland, USA
Marijke Leliveld, University of Groningen, The Netherlands
Rosellina Ferraro, University of Maryland, USA
Featured
N8. Effect of Awe on Collectable Consumer Experience
Eujin Park, Washington State University, USA
Andrew Perkins, Washington State University, USA
Betsy Howlett, Washington State University, USA