Under-Promise and Over-Deliver: the Role of Wait Time Expectations and Wait Prediction Accuracy on Evaluations

In contrast with the negative effects found in extant literature, recent research shows positive consequences of waiting. Using the disconfirmation of expectations theory, our work extends the positive implications of waiting by considering wait expectations and accuracy of predicted wait, showing when and why longer waits yield more positive evaluations.



Citation:

Matthew Lastner, Patrick Fennell, Stephanie Mangus, and Judith Anne Garretson Folse (2013) ,"Under-Promise and Over-Deliver: the Role of Wait Time Expectations and Wait Prediction Accuracy on Evaluations", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Matthew Lastner, Louisiana State University, USA
Patrick Fennell, Louisiana State University, USA
Stephanie Mangus, Louisiana State University, USA
Judith Anne Garretson Folse, Louisiana State University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Repeat Performances Decrease Consumer Perceptions of Authenticity

Rachel Gershon, Washington University, USA
Rosanna Smith, University of Georgia, USA

Read More

Featured

My Experience or My Expectations: The Effect of Expectations as Reference Points on Willingness to Recommend Experiential Purchases

Stephanie Tully, University of Southern California, USA
Amar Cheema, University of Virginia, USA
On Amir, University of California San Diego, USA
Davide Proserpio, University of Southern California, USA

Read More

Featured

Liminality, Portals, and Narratives of Transformation

Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.