Customized Assembly: How Does Effort Influence the Value of To-Be-Assembled Products?
Customized product assembly involves making a series of product composition choices. We show that when choices and assembly are an integrated (segregated) process, an increase in the amount of effort during assembly leads to an increase (decrease) in the perceived value of the components used to assemble the product.
Eva Buechel and Chris Janiszewski (2013) ,"Customized Assembly: How Does Effort Influence the Value of To-Be-Assembled Products?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Eva Buechel, University of Miami, USA
Chris Janiszewski, University of Florida, USA
NA - Advances in Consumer Research Volume 41 | 2013
Dehumanization: Coping with Embarrassment in Consumer Purchases
Yixia Sun, Zhejiang University
Xuehua Wang, East China Normal University
Joey Hoegg, University of British Columbia, Canada
Darren Dahl, University of British Columbia, Canada
Worse is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons
Yoel Inbar, University of Toronto, Canada
Ellen Evers, University of California Berkeley, USA
P13. Self-Selected versus Fixed Price Bundling: The Effect of Bundle Type on Perceived Quality
Burcak Bas, Bocconi University, Italy
GULEN SARIAL ABI, Bocconi University, Italy