What Experiences Make Us Most Happy - the Ordinary Or the Extraordinary?
Though we know that experiential (vs. material) purchases lead to greater happiness, which experiences should we pursue? We demonstrate that consumers that view the future as extensive gain the most happiness from uncommon, extraordinary experiences. Meanwhile, when time is seen as limited, common, ordinary experiences are increasingly associated with happiness.
Amit Bhattacharjee and Cassie Mogilner (2013) ,"What Experiences Make Us Most Happy - the Ordinary Or the Extraordinary?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Amit Bhattacharjee, Dartmouth College, USA
Cassie Mogilner, The Wharton School, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 41 | 2013
D3. Social Exclusion and WOM about Past versus Future Experiences
Melis Ceylan, Koc University, Turkey
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany
O3. The Effect of Numeric Information on Product Evaluation
Zhen Yang, Drexel University, USA
Yanliu Huang, Drexel University, USA
Dengfeng Yan, University of Texas at San Antonio, USA
The Viciousness and Caring of Sharing: Conflicts and Motivations of Online Shamers
Chen Pundak, Tel Aviv University, Israel
Yael Steinhart, Tel Aviv University, Israel
Jacob Goldenberg, IDC