What Experiences Make Us Most Happy - the Ordinary Or the Extraordinary?
Though we know that experiential (vs. material) purchases lead to greater happiness, which experiences should we pursue? We demonstrate that consumers that view the future as extensive gain the most happiness from uncommon, extraordinary experiences. Meanwhile, when time is seen as limited, common, ordinary experiences are increasingly associated with happiness.
Amit Bhattacharjee and Cassie Mogilner (2013) ,"What Experiences Make Us Most Happy - the Ordinary Or the Extraordinary?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Amit Bhattacharjee, Dartmouth College, USA
Cassie Mogilner, The Wharton School, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 41 | 2013
H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University
The Upside of Incompetence: How Discounting Luxury Affects Retailer Price Image
Karen Wallach, Emory University, USA
Ryan Hamilton, Emory University, USA
morgan k ward, Emory University, USA
Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce
Siddhanth Mookerjee, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Joey Hoegg, University of British Columbia, Canada